![]() ![]() Indeed, in industrialized societies, weddings remain one of the few ceremonial rites of passage, where an individual moves from "one age to another and from one occupation to another" (van Gennep, 1960 translation, p. While most consumers do not participate in weddings on an annual basis, there is little doubt that these occasions are significant consumption rituals within American culture. ![]() Such occasions are notable because of their periodicity, and because they often feature a wide variety of ritualized events - such as feasting - within each occasion. Belk 1989 Sherry and McGrath 1989 Wallendorf and Arnould 1991). Often, these examinations have focused upon occasions that are pervasive in American culture, such as Christmas and Thanksgiving (c.f. Since Rook's (1985) study of the ritual dimension of consumer behavior, many researchers have examined ritualized elements of consumption. Specifically, this paper compares the "sacred" items that brides include in planning their weddings and receptions with those they regard as profane. This paper argues that even within these contexts, some artifacts may be viewed as sacred, while still others retain a profane quality. 'TIL DEBT DO US PART: THE SELECTION AND MEANING OF ARTIFACTS IN THE AMERICAN WEDDINGĬele Otnes, University of Illinois at Urbana-Champaignīelk, Sherry and Wallendorf (1989) observe that the consumption occurring within the context of ritualized occasions is often viewed as "sacred" by consumers. Rothschild, Provo, UT : Association for Consumer Research, Pages: 325-329.Īdvances in Consumer Research VolPages 325-329 Lowrey (1993) ,"'Til Debt Do Us Part: the Selection and Meaning of Artifacts in the American Wedding", in NA - Advances in Consumer Research Volume 20, eds. Specifically, this paper compares the "sacred" items that brides include in planning their weddings and receptions with those they regard as profane.Ĭele Otnes and Tina M. ![]() ABSTRACT - Belk, Sherry and Wallendorf (1989) observe that the consumption occurring within the context of ritualized occasions is often viewed as "sacred" by consumers. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |